I began my career living the young copywriter's dream. Sleepless nights proofreading. Coffee-jolted team brainstorming sessions. Agency life. Tempted by the perks of big-city Houston, I then took on corporate marketing working for the biggest oilfield services company in the world. With thousands of meetings and a parade of different brands under my belt, I finally decided to work for the toughest boss of all—myself. 

As a freelance writer and photographer, I continue to listen to clients around the world and work hard to be their voice and tell their story—sometimes with words, sometimes with pictures, many times with both.

On an entrepreneurial scale, I've taken risks and followed my passions to create my own brand. It's one that celebrates life, reflects the fusion of an Arab-American upbringing and fills a void in the U.S. market. Incorporating the beautiful Arabic language in modern and simplistic stationery designs has been meaningful and satisfying both personally and professionally. And the smiles on the faces of the recipients makes it a triple win. 

EXPERIENCE

Freelance Creative Professional (May 2014 - Present)
Copywriter, Photographer, Stationery Designer

KROOT, formerly Flash Paper Scissors (May 2014 - Present)
Owner, Creative Director

Schlumberger (April 2012 - April 2014)
Writer/Editor for the Artificial Lift segment

Adcetera (October 2010 - March 2012)
Copywriter & Proofreader; Clients: Hewlett-Packard (HP), American General Life Insurance, Alert Logic, Memorial Hermann Hospital

Young & Rubicam (Y&R), Jordan (May 2010 - August 2010)
English Copywriter; Clients: Royal Jordanian, Orange, Cozmo, Maxim's, Bank of Jordan

Freed Advertising (May 2007 - May 2009)
Associate Copywriter; Clients: Methodist Sugar Land Hospital, San Antonio Credit Union, Johnson Development Corp., Leader Global Technologies, Charming Charlie, Mercedes-Benz Sugar Land

EDUCATION

Houston Center for Photography (2014)
Classes & workshops: Basics, composition, professional lighting

University of Houston (2002 - 2007) 
B.A. in Communications - Advertising, Minor in Architecture; Cum Laude, Dean's List

Cougar Concepts - University of Houston Campaign Team (Spring 2007)
Plans Book Director, National Student Advertising Competition; Client: Coca Cola
Awarded Most Valuable Player among campaign class of 35

DMN3 (Fall 2006)
Marketing Intern, Editor of The Mission of Yahweh Newsletter