AMAL ADI

Agency: Freed Advertising

Input: Concept brainstorming, content development, copy for direct mail and other related material

Agency: Adcetera

Input: Tagline, storyboard collaboration, voiceover script, on-screen text, copy/messaging for all related material

The "Work Your Magic" video highlights three main features of TouchSmart 5.0: extreme expandability, Windows® inclusivity, and flexible organization. Abstractly interpreted, the voiceover describes the characteristics of each feature with a play on doing the impossible—working magic. Balancing that notion in a more literal sense, the on-screen text weaves throughout the motion video explaining each application and feature being demonstrated. With close-ups and forward-facing visuals of the TouchSmart 5.0 interface, the video flows fluidly ensuring the software, and not a product, is the key focus.
 

Agency: Freed Advertising

Input: Research, outline, content development, brochure copy from scratch

Agency: Freed Advertising

Input: Outline and content development, tagline, copy for brochure, Web page and other related material 

Agency: Young & Rubicam - Jordan

Input: Content development, English copy 

Agency: Adcetera

Input: Tagline, storyboard collaboration, script outline, on-screen text, copy/messaging for all related material

This 90-second video introduces the new HP Mosaic design philosophy, a concept influencing the design of various 2012 HP notebook series. With exciting, purpose-driven animation, HP-Mosaic-inspired style, and descriptive on-screen text, the video captures the essence of HP Mosaic: individual pieces coming together to create a bigger, beautiful picture.

Agency: Adcetera

Input: Content development, copy/messaging 

Agency: Adcetera

Input: Storyboard collaboration, script outline, on-screen text, copy/messaging for all related material

This 60-second video introduces the new HP Phoenix PC, a high-performance model intended for digital content creation, power users, and gaming enthusiasts. Designed primarily as a sell-in tool, the video may see future use as a product demo online or as a screen saver in retail environments. The video uses 3D animation, concise on-screen text, and compelling background music to inform audiences of the Phoenix PC’s key features and build excitement about its overall design—heavy on image, performance, and attitude.

Agency: Adcetera

Input: Storyboard collaboration, script outline, on-screen text, copy/messaging for all related material

The "Hello Omni" video presents the all-new, uniquely large HP Omni27 All-in-One PC. Beginning with a clutter-filled ominous environment and gradually stripping the visuals down to wide open space with an engaging background, the progression of the video emulates the simplicity of an all-in-one PC, while focusing on its key feature—the 27-inch display.

Agency: Freed Advertising

Input: Content development, copy 

Agency: Freed Advertising

Input: Concept brainstorming, tagline, copy for print ads and other campaign material 

Schlumberger Marketing Communications: Artificial Lift

Input: Field research, outline, content development, copy for brochure, Web page and other related material 

Schlumberger Marketing Communications: Artificial Lift

Input: Interviews and extensive research, outline and content development, copy for brochure, Web page and other related material 

Schlumberger Marketing Communications: Artificial Lift

Input: Interviews and extensive research, outline and content development, copy for brochure, Web page and other related material

Agency: Freed Advertising

Input: Extensive research and content outline, heavy editing of existing content, new copy to flow with client voice

Agency: Freed Advertising

Input: Concept brainstorming, content development, copy for print, outdoor and other related material 

Agency: Freed Advertising

Input: Concept brainstorming, taglines, copy for print, brochure and other campaign material